Yahoo announced the launch of a new Yahoo Finance app for the iPhone and iPad.
The app, of course, follows Yahoo's ongoing strategy of personalizing content for users, including personalized news and real-time data and insights.
"At the center of the Yahoo Finance app are the companies and stocks you care about - whether it’s breaking news and information, beautiful interactive charts or real time price changes you can easily follow any company to get personalized information and make sure you keep up to date on changes," writes Alex Diaz, VP Mobile and Emerging Products in a blog post.
"The Yahoo Finance app for iPhone and iPad was reimagined to deliver a beautiful personalized experience with a stream of top news and data based on your favorite stocks and interests," adds Diaz. "We’ve added Push Notifications to keep you in the know as important stories break — so you can make quick and informed decisions on the stocks and companies you follow."
The stock charts have been completely redesigned, and track historical changes in stocks, letting the user compare performance and spot trends. Users can also swipe, pinch and pan across charts.
The app is available in the U.S. in the App Store.