New features of the Yahoo iOS app include animated "cinemagraphs" and the ability to save content for later with a "My Saves" feature.
Fernando Delgado, Senior Director of Product Management, Mobile and Emerging Products, says, "With 'My Saves' you can simply tap a button and come back later. If you’re on the go, there’s no better way to make sure all your important news, information or entertainment are waiting for you when you have the time."
The feature is only for U.S. users for now.
The app has also added breaking news alerts and visual makeovers across its various views.
"You can switch categories quicker than ever, and you’ll notice that the stream has been given a cleaner look to make it more readable," says Delgado. "When you tap an article, you’ll see that we try to include a beautiful, relevant photo with each story. Some of them even have cinemagraphs - very subtly animated photos that bring the story to life."
Some of the new features, including "My Saves" will be coming to Yahoo on the desktop in the coming days.
Yahoo has pretty much had a mobile-first strategy since Marissa Mayer took over, and this would be the latest example of that. So far it seems to be paying off pretty well. Mayer recently said that Yahoo users are up 20% since she took on the role, and that doesn't even include Tumblr users.