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Yahoo Launches Mobile Web Site For March Madness

Chance to win $1 million

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Yahoo Sports has launched a mobile Web site dedicated to the men’s NCAA basketball tournament.

Visitors to the mobile tournament Web site will be able to track their brackets along with the progress of others in their group. Fans will have access to scores, news, schedules, pictures and commentary.

Yahoo is also offering fans a chance to win $1 million for creating the perfect bracket in its Sports Tourney Pick’em contest. If no one creates a perfect bracket Yahoo will give a fan with the best bracket $10,000.

Yahoo Tourney Pick 'Em

Yahoo Sports is offering a 2nd Chance game that allows fans to redeem themselves if their bracket is "busted." The game gives fans a chance to start over with a new bracket after the second round of games is complete.  The fan with the best bracket in the 2nd Chance game will win $5,000.

KFC is the official Tourney Pick’em sponsor and is giving fans the ability to use their printable brackets for discounts on 30 hot wings at KFC restaurants.

Yahoo Search will feature a specific Yahoo Shortcut to help fans find the schedule of events, scores, and brackets at the top of the search page.

Registration for the Tourney Pick’em contest is open now until the first tip-off on March 19.
 

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There is 1 Comment. Add Yours.
  1. A chance to win 1 million USD ?? Well what’s Yahoo is going to get from this mobile marketing .

    Reply

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