Yahoo Launches Contest for Small Businesses

    May 11, 2007

Yahoo wants to help small business owners grow their business and reach new customers. To that end, they’ve launched their “Ultimate Connection” essay-writing contest, giving away three $25,000 prize packages and expert mentoring.

The contest kicks off with an open call for small business owners to submit 500-word essays (deadline: May 25, 2007) that focuses on what their businesses need to be successful, and how the “Ultimate Connection” contest can help them achieve that success.  Once all submissions are in, Yahoo! will select five finalists from the entries and the Yahoo! community will be invited to vote for their favorites beginning on June 11. 

The package of prizes to be awarded to three small business contest winners includes a marketing mentorship with recognized marketing ‘stars’ such as Shira D. Goodman, executive vice president of marketing, Staples; Raymond Joabar, GM Credit Card Marketing & Strategic Partnerships, OPEN from American Express®; and Yahoo!’s own chief marketing officer Cammie Dunaway and a spectacular “Ultimate Connection” power lunch in New York City. Additional prizes include:….

  • $25,000 budget from Yahoo! Search Marketing to use towards a keyword ad campaign;
  • Mentoring from a legendary marketing expert throughout the year;
  • Access to a Yahoo! Search Marketing expert throughout the year;
  • A website makeover, courtesy of Yahoo! Small Business and Web site development firm FastPivot.

Hmm. Let’s see, essays, five finalists, prize package, mentoring from experts, a panel of well-known judges – where have we seen that idea before? :-)

Anyway, if you’re a small business, investing 500 words is not much compared to the prize package.