Yahoo Japan Online Ad Profits See 64% Increase

Get the WebProNews Newsletter:

[ Search]

Yahoo Japan, the country’s largest online portal, according to FinancialTimes.com, reported that its profits more than doubled in the latest financial year. The main reasons for the boost are Yahoo Japan’s online auction presence and its online ad revenue.

The company’s first quarter profits for this year surged 105% from Y12.1 billion to Y24.8 billion ($228 million). Sales for Yahoo Japan rose to Y7.5 billion, a 28% increase while operating profits jumped to Y41.2 billion, an increase of 71%.

Online advertising revenues saw a substantial increase also. Ad revenue jumped 64% to Y22.2 billion, with much of the focus coming from paid listings for search results. This marks an “overall recovery in Japan’s online advertising market.”

Other reasons for the company’s increased profits are the improved server capacity for its web index and the lowering of fees on its online auction presence. The lowered fees for Yahoo Japan’s auction, already the country’s largest, boosted sales by 88% to Y20.8 billion.

These impressive financial reports undoubtedly come as good news to Softbank, which owns 41% of Yahoo Japan, as well as Yahoo, which owns a 33.5% stake.

WebProNews | Breaking eBusiness News
Your source for investigative ebusiness reporting and breaking news.

Yahoo Japan Online Ad Profits See 64% Increase
Comments Off on Yahoo Japan Online Ad Profits See 64% Increase
Top Rated White Papers and Resources

Comments are closed.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom