Yahoo! Introduces Media RSS 1.0

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Media RSS, which Yahoo! first introduced late last year, is now a full-release syndication standard for media content.

The Yahoo Search Blog shares more detail, including a guest post from Ourmedia.org Co-founder Marc Canter. Media RSS has all sorts of interesting implications for how media content (namely podcasts and videos, for now) will be indexed and shared across the net. [Disclosure: Yahoo! is a Voce client]

Excerpt of Yahoo Search Blog post (added by WPN):

Announcing Media RSS 1.0

Since we first announced Media RSS back in December, we’ve been hard at work with the rss-media community (now over 250 members strong!) to hammer out a release version of the standard. Thanks to a lot of overall participation, we now have Media RSS 1.0 completed and published. A very sincere thanks to everyone in the rss-media group who made this milestone possible!

Media RSS support outside of Yahoo! has also begun to take root, with support for Media RSS already present in online RSS tools like FeedBurner’s SmartCast feature, Blogdigger, and the Windows version of the FireANT video aggregator, in addition to content sites publishing Media RSS feeds such as Fotothing and blogs like solitude.dk. Of course, we’re already supporting Media RSS in our Web Services XML API for Video Search.

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Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

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Yahoo! Introduces Media RSS 1.0
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