Yahoo In Ad Deal With Walmart.com
Yahoo said today that it has entered into a multi-year relationship for online display and video advertising with Walmart.com
The deal will allow Wal-Mart to use Yahoo’s advertising platform to present new offers to online customers. Yahoo will be the exclusive portal to resell Walmart.com’s display inventory.
Yahoo will provide ad-serving, targeting, and inventory management to power ad pricing, targeting, delivery and reporting for Walmart.com. The site will later become a participant in AMP from Yahoo, an advertising management platform set to launch later this year.
During a keynote at the Advertising 2.0 conference in New York, Yahoo President Sue Decker said news coverage of the company’s Microsoft saga have ignored the work Yahoo is doing to improve the display ad market.
"Every day there’s another headline, and the headline has nothing to do with the products and services we’re bringing to market," Decker lamented.
She talked about Yahoo’s strategy saying, "First, we are developing the technology, products, and platforms that are designed to help advertisers find the right audiences and publishers find the right advertisers. Second, we are partnering with publishers to secure and monetize inventory that advertisers and agencies find desirable. And third, we are partnering with advertisers and agencies to channel demand to the right consumer."