Yahoo, via the Yahoo Bing Network, has partnered with Media.net on a new contextual display advertising option for web publishers. AdWeek dubs it a resurrection of Yahoo's "AdSense."
Yahoo shut down is Publisher Network two years ago, but now under Marissa Mayer, the company is getting back into the game. This time the product is actually called Yahoo Bing Network Contextual Ads (Powered by Media.net).
Yahoo explains, "The Yahoo! Bing Network Contextual Ads program combines the expertise of the Yahoo! Bing Network and Media.net to enable web publishers to easily and effectively earn advertising revenue. Publishers can now use the Media.net self-serve platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network."
"The Contextual Ads program gives you the ability to tap into millions of ads and ad topics to generate additional revenue from your web site," the company says. "It only takes minutes to implement. You can select an ad size and copy-paste the HTML provided on your web pages to start displaying targeted sponsored links and ad topics. Here is your chance to extract more value from your content, try something different, diversify your revenue sources and enjoy the benefits of working with an industry-leading ad network."
The offering promises a "huge" advertiser pool, robust targeting, customization, dynamic optimization, greater control, mobile ads and reporting.
Right now, the product is only available via invite, which can be requested here.