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Yahoo!, Google Very Much A Part of Mobile Phone Hype

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The early part of the New Year has been especially kind to the mobile phone industry in terms of positive buzz – culminating with yesterday’s Apple iPhone announcement that knocked the social media side of the web off its feet. Standing at the center of this social media storm (well, perhaps not in the middle, but definitely major players) are none other than Google and Yahoo!.

During yesterday’s iPhone announcement – presented by Steve Jobs – Engadget’s coverage revealed the iPhone would very supportive of Google’s cavalcade of web applications (a Google Maps demonstration was presented during the announcement) as well as confirming a partnership with Yahoo!. Surprisingly, the iPhone is not the only device these competitors have partnered with.

According to numerous reports, both Yahoo and Google have also partnered with Samsung for the recently launched SGH-Z720 phone. Google’s partnership allows users to access three of Google’s web applications – search, Gmail, and Google Maps.

Yahoo!’s partnership calls for the phones to come preloaded with Yahoo! Go 2.0; Yahoo! oneSearch (Yahoo’s mobile web search feature); Yahoo! Mail; Yahoo! Messenger and Yahoo! Personal Information Management. Of course, all of these services are intended to provide potential owners with a more robust user experience and considering all of the applications available, Samsung has succeeded in doing so.

Partnerships like these are good indicator of what powerful search engines like Google and Yahoo are focusing on (not solely of course): the mobile Internet. As more and more users adopt this method of Internet interaction, partnering with the mobile phone companies to provide mobile web services goes a long way towards securing a future beyond organic web search.

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Yahoo!, Google Very Much A Part of Mobile Phone Hype
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