Yahoo Go To Get The Boot

    November 18, 2009

Yahoo Go, a mobile application that links users to a number of different services (including mail, news, and weather), is going to cease doing much of anything in the near future.  Yahoo has decided to concentrate its mobile efforts elsewhere.

In an email sent to Yahoo Go users, the company announced, "Yahoo! Go will be discontinued on January 12, 2010, at 12:00 a.m. PST, so that we may focus on simplifying and enhancing your future mobile Web experiences.  After this date, you will no longer be able to use Yahoo! Go 2.0 or 3.0 from your mobile phone."

The email then plugged Yahoo Go’s effective replacement,, continuing, "We encourage you to visit the new mobile homepage from your mobile browser to access an even richer, more personalized Yahoo! experience."

This move makes a great deal of sense for Yahoo.  Yahoo Go’s more than a little basic compared to all of the smartphone-optimized stuff that’s now available, meaning most phone owners have almost surely given up on it already.  And those that haven’t will be forced to by dying hardware sooner or later, anyway.

Yahoo Go joins a long list of Yahoo products and services that have recently been closed for the sake of conserving resources, including Briefcase, FareChase, and GeoCities.

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