Yahoo: Getting Up Off The Mat

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Early statistics show that Yahoo is seeing an increase in revenue due to Project Panama, the company’s next generation platform for online advertising. With revenues heading in a positive direction for a change, and analysts praising the company for recent acquisitions, is it possible that Yahoo may be making a comeback?

Six months ago, most analysts, bloggers and journalists left Yahoo for dead, stopping just short of eulogizing the Internet portal. It’s declining market share in search as well as its highly publicized debacle in attempting to buy Facebook left Yahoo with egg on its face, and led to a serious shakeup within the company’s personnel infrastructure.

Half a year later, however, Yahoo is still alive and kicking and, by some accounts, is poised for a comeback that could rival George Foreman and his unlikely knockout of Michael Moorer to capture the heavyweight title nearly thirteen years ago.

Market projections by Pike & Fischer suggests that Yahoo will bounce back in a big way this year:

In a new analysis, P&F forecasts that Yahoo! will expand its user base significantly thanks to its aggressive recruitment of top scientists and its acquisition of such innovative social-networking and video services as Bix.com and Jumpcut. In addition, P&F projects that Yahoo!’s investment insuch initiatives as its ”Project Panama” — designed to improve search accuracy and increase click-throughs for paid advertisers — will narrow Google’s lead in online ad sales.

"We have said from the beginning and we say it clearly right now, again, that our intention is to close the gap, and Panama is doing a great job," Yahoo CEO Terry Semel says in a CNET article.

While I’m not quite ready to strip Google of the heavyweight championship just yet, it does appear that Yahoo is serious about positioning itself as the number one contender, and is looking for a showdown to settle the matter once and for all.

Now that’s a fight I can’t wait to see. 

Yahoo: Getting Up Off The Mat
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