Yahoo Features Analytics, Conversion Tweaks

    May 18, 2007
    WebProNews Staff

Work on the Panama search marketing product continues at Yahoo, with some new updates announced to assist their advertising clients.

Michael Mattis brings new information and a nod to the classic Star Trek episode ‘The Trouble With Tribbles’ with his latest post on Yahoo Search Marketing. One reminder from him: the new short description requirements have begun to rollout, enforcing a 70 character or less rule.

They have unveiled a new feature called Conversion Analytics to the search marketing platform. This will show how keywords lead to a conversion event, even if it is not a direct correlation.

“The system will show up to 30 lead events per conversion over 45 days,” said Mattis. “Please note lead events will only be recorded when the user has cookies enabled.” Conversion tags must be installed on the website in question.

Panama’s calendar function received an update, which will show performance data in an easier to read format. That data can be viewed for custom and pre-selected date ranges as desired. Mattis also promised more updates and enhancements to Panama are in the pipeline.