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Yahoo Failing To Consider GeoCities Alternatives?

Think sale; traffic levels on par with Twitter, Google a fan

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This afternoon, we learned that Yahoo intends to shut down GeoCities, the once-thriving Web hosting service.  And while it’s true that GeoCities isn’t in the same shape it used to be, this move does raise questions about just how quick new CEO Carol Bartz is to give up on certain projects.

Plotted against Twitter, GeoCities comes out on top in terms of unique visitors for 12 of the last 13 months.  That’s nothing to sneer at.  According to Compete, GeoCities experienced a 7.87 percent bump in visitor numbers between February and March, too, so it’s not exactly heading straight towards zero.

GeoCities Numbers
 

Then there’s the fact that Google, not Yahoo, appears to be responsible for the lion’s share of GeoCities referrals, sending about 31.45 percent of the site’s traffic its way.  Yahoo’s only behind of 16.89 percent of all GeoCities visits.

So by closing GeoCities, for which it paid $3.6 billion in 1999, Yahoo seems to be turning its back on a large amount of traffic.  Moreover, it’s turning down free traffic from its biggest competitor.  Carol Bartz may be trying to get Yahoo’s costs under control, but it looks like sticking a "for sale" sign on GeoCities would be at least one preferable option compared to a closure.

Yahoo promised that it’ll release additional details about the GeoCities shutdown this summer.  Investors might want to push for financial information more than anything related to which buttons users need to click.

Yahoo Failing To Consider GeoCities Alternatives?
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  • http://www.petsright.com Chris “Cartel” ENglish

    Wow, I haven’t even thought about geocities since 1999.

  • Lou Schiano

    Funny how things change

    Just yesterday I setup a new web page on Yahoo web hosting because my old Geocities site was aging. If you want to compare an old 1997 style site to a brand new 2009 site on the same topic, click the link:

    http://www.geocities.com/SiliconValley/Bay/6879/index.html

  • http://www.caninedistemper.info Alexis

    Chart only proves that Twitter rapidly increases its popularity. On the other hand, it’s a very unfortunate situation for geocities. Moreover, investors will definitely demand for financial report to support this finding.

  • http://www.appletparadise.com/ Lou Schiano

    I posted before about my new site. Please take a quick peek at www.appletparadise.com.

  • http://homepage.comcast.com Kapil

    Sir,

    This is a request to yahoo! not to close geocities. I would soon be launching a blog to stop…and collect people comments on why not to do so.

    Pls , forward this and whoever reads this post a message to the yahoo! support team to reconsider and stop it for doing away with Y! Geocities.

    Where, will yahoo! get it visitors and those earnings it gained through Geocities.

    Rgds,
    Kapil

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