Yahoo, Eurosport To Create New “Powerhouse”

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According to Yahoo and Eurosport, a new agreement between the companies will create “Europe’s leading online sports news and community sport site.”

This Great and Magnificent Thing (which lacks a name at present) should come into existence in May, and rollout will initially be limited to the UK, Germany, and Italy.

Don’t be turned off by that slightly overblown description.

For a company to call itself or its product a leading something-or-other is pretty common, but there might be some merit to this claim.

Yahoo’s powerful enough, of course, and can give any new site about as much backing as it could want.

And although most Americans – myself included – haven’t heard of the corporation, it turns out that Eurosport Group is doing all right, as well.

The first of two Eurosport television channels “is available in 20 different languages and reaches 110 million homes and 240 million viewers across 59 countries,” according to the company’s own statistics, and the second one “is already transmitted to 22.3 million households in 9 languages across 40 different countries.”

Those numbers are pretty impressive.

As for the Eurosport website, it gets “up to” 20 million visits each month.

Laurent Eric Le Lay, Eurosport’s chairman and CEO, gave a statement to describe what he expected to see from the upcoming site.

“We are building a powerhouse that integrates both Eurosport and Yahoo! resources to provide a better user experience and a strong, continent-wide audience for advertisers,” he said.

The regional vice president of Yahoo Europe took things a step further.

“This is a collaboration that most sports fans have been dreaming about,” Dominique Vidal proclaimed. “Together we’re able to satisfy their passion for sport by building communities of interest around unrivalled professional content.”

Don’t think that Vidal is forgetting about the business aspects of the deal, though.

“Also,” he added, “the more fans we bring through our virtual turnstiles, the more advertisers will follow.”

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