Yahoo European Staff Warned Over Performance

    November 20, 2007

Yahoo! has an ultimatum over European performance, informs a post in MSNBC.

Apparently, the staff in Yaho’s European division have been told to get their act together else the branch will shut down by 2008 Quarter 1. Yahoo! has already said that it might take up "strategic options", which includes a possible sale, for Kelkoo, the comparison shopping service it bought three years ago.

Toby Coppel, the new head Yahoo’s European business said, "If you make the content more relevant, people will come. If you make a great product, they will come." Mr Coppel said Yahoo’s problems in Europe stemmed from a historical lack of focus on the region. He admits, for example, that Yahoo has not always used its most advanced technology in Europe. "In rushing out to market, we built a lot of applications that didn’t speak to each other," he said. "We didn’t have the same resources. We were managing a larger number of legacy products with fewer people than in the States."

Yahoo’s sites across Europe include services such as greeting cards, horoscopes, and property, car and holiday listings.