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Yahoo Enters Mobile Coupon Partnership

Name brands, big reach

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It’s a crazy and increasingly inexpensive world out there, and Yahoo seems to have coupons on the brain.  Yesterday, these money-savers were the subject of a Yahoo Buzz Log post; today, it turns out Yahoo has sealed a new deal with Coupons, Inc.

The partnership will revolve around mobile coupons, and if successful, should be convenient for consumers and put Yahoo ahead in the overall mobile market.  Its odds of success might be better than you’d expect, too, with companies like Papa John’s participating.

Coupons Inc.
 Coupons Inc.

"Papa John’s is excited about mobile coupons and is looking forward to working with Yahoo! and Coupons, Inc. on this innovative mobile marketing opportunity," stated Jim Ensign, the pizza business’s vice president of marketing communications. "We see mobile coupons as a viable way of reaching our customers wherever they might be . . ."

Here’s another tidbit: the Buzz Log points out that searches for coupons increased by over 1,800 percent this past Sunday, so there’s definitely an interested market segment.

Yahoo and Coupons, Inc. will be pushing their partnership and mobile coupon platform on a national scale.

Yahoo Enters Mobile Coupon Partnership
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  • http://www.couponsurfer.com CouponSurfer

    Hi Doug,

    We saw that same spike in coupon traffic on Sunday but it was only from Yahoo so it must of have been something limited to Yahoo. Do you know why that spike occured? I’m guessing Yahoo must of added something related to coupons on their home page.

  • http://www.GripOffs.com Jim Dugan

    We just launched GripOffs last week and are anxious to see how the consumers are going to continue to react to having to go to several different locations to see what the offers are.  GripOffs is a central location that’s instant for the advertisers (both creation, editing, and metrics) and free for the consumers.  With a barcode on your mobi that can be changed in an instant by advertisers, why would people want to do anything else if the best offers were going to be in their hand when they make the final decision.

  • http://www.dizgo.com Jeff

    Dizgo (discounts on-the-go) provides a self-service mobile advertising platform for brick and mortar retailers. When a retailer needs business, they log in and set up mobile coupons that can be immediately found by nearby customers through a SMS-based search engine, an opt-in alerts system, or syndication.  More info: http://www.dizgo.com

  • walt

    How do you redeem a mobile coupon at the point of sale with the Coupons Inc program????

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