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Yahoo! Drops Shakira Into Times Square

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Mad props to the PR team that put this stunt together. Yahoo! Music hosted a surprise live performance from wiggly Latin superstar, Shakira, under The Reuters Sign in Times Square Monday night. Whenever, wherever is right. Twelve teenage boys are reported to have spontaneously combusted upon her arrival.

The performance was part of a promotion for the new mini-Pop ad campaign for Yahoo! Music Unlimited, and for the release of Shakira’s new album, “Oral Fixation, vol. 2.” Scheduled for release next week. Her new single, “Don’t Bother,” premiered on The Reuters Sign immediately following her performance.

The Yahoo! Music “This is Huge” Mini-Pop campaign launched this year to promote its new music subscription. Yahoo! Music Unlimited offers a song selection of over a million songs, downloadable to portable devices.

The television ads running concurrently with the campaign have featured artists Green Day and Missy “Misdemeanor” Elliot.

Yahoo! Drops Shakira Into Times Square
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