Yahoo, Disney May Strike Connected TV Deal
Yahoo Connected TV might soon get a serious bump in respectability in the eyes of sports fans and families with kids. A potential deal with Disney could bring content from ESPN and Disney (along with ABC) to the platform, according to a new report.
Sam Schechner and Amir Efrati wrote this morning after speaking with some sources, "For Yahoo, Disney is looking to create widgets for its ESPN, ABC, and Disney networks that could pipe video content over the Internet to Yahoo Connected TV sets, the people familiar with the matter said."
The deal seems likely to occur for at least a couple reasons. One interesting point: people within Yahoo and Disney might already be seeing eye to eye, since two Disney Interactive Media Group execs hail from Yahoo.
Also, Yahoo’s sure to push hard for an agreement, since Disney’s a huge name and any partnership could cause a domino effect of sorts as other companies seek to follow its lead.
Nothing’s certain at this point, however. Schechner and Efrati noted, "The widgets haven’t been made yet, nor has a final decision been made to use the widgets to transmit video, as opposed to other content, the people said."
Also, "Any video offering could be limited, in part because Disney is wary of piracy and of upsetting cable distributors, the people said."