Yahoo: Did You Know We’re #1?

    June 9, 2011
    Chris Crum

Yahoo gets a lot of flack in the media – especially the search-related media, particularly since Bing started powering its search results, but Yahoo is reminding people that they’re about a lot more than search. The company has put up a couple blog posts reflecting on Yahoo as a company. One of them is titled, “What is Yahoo!, and Where is it Going?

The post looks at some things Yahoo Director of Mobile Advertising Alex Linde said at the OMMA Tablet Revolution Showcase at Internet Week. For one, he said that the answer to the question, “What is Yahoo?” is “Yahoo is the premier digital media company.” Here are some other quotes from Linde:

“We reach about 680 million users every month. That’s about 50% of the online population globally. In the U.S. we reach about 187 million people each month. That’s nine out of ten Internet users in the U.S. That’s just PC, of course.”

“On mobile we reach about 55 million uniques in the U.S. On tablet—through Yahoo! News, Sports, Finance, Mail, Flickr and so forth—we reckon we reach most iPad users.”

“We are the most trusted brand on the Web. When events happen, whether it’s the royal wedding or the tsunami in Japan or Osama bin Laden, Yahoo! is where the world turns to get its news.”

“Already we see 2.7 times the engagement on the iPad than we do on the iPhone… People are getting away from the desk and we have to get behind that in any way we can.”

Another post provided the following infographic:

Yahoo: Did you know we're number one?

Another graphic in the post says, “Yahoo Sports is #1 for 3 years running with over 45 million users per month. That tops ESPN! 49 different sports properties in 26 languages, covering the NBA to the cricket world cup. A record 2.1 million users played the 2011 March Madness Fantasy Tourney Pick’Em.”

Yahoo cites comScore data from April, saying that 12 properties including Yahoo News Network, Yahoo Sports, Yahoo Finance, and OMG! attracted the greatest number of unique visitors in the US in their categories.

That’s 88 million for Yahoo News Network, 43 million for Yahoo Finance, and 45.9 million for Yahoo Sports, 29 million for OMG!.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.