Yahoo Deepens Integration With Facebook

    December 2, 2009

Yahoo said today it is expanding its integration with Facebook to allow users of both sites to share more content.

Yahoo said its deeper integration with Facebook will roll out in the first half of 2010. Users will be able to connect with Facebook friends on Yahoo, view a feed of their friends’ activity on Yahoo, and share content such as photos from Flickr or comments on news stories.

Jim-Stoneham "With this integration, we are opening the door for two of the Internet’s largest online communities to make it easier for people to stay connected," said Jim Stoneham, vice president of Communities for Yahoo!.

"It also enables us to further the Yahoo! Open Strategy, which is aimed at making experiences dramatically more open, social and personally relevant for the more than 500 million people that visit Yahoo! each month."

The partnership moves beyond Yahoo’s current Facebook Connect integration which allows Facebook users to access their stream and update their status from the Yahoo homepage, along with a "Share on Facebook" option across Yahoo, and allows Facebook to access Yahoo Contacts.

People using both Yahoo and Facebook will be able to share updates on both networks, creating an improved social experience by connecting a variety of Yahoo content and services with their friends on Facebook.

"As one of the largest sites on the Web, Yahoo! is an ideal partner to integrate with Facebook Connect, enabling users to share meaningful content with their friends on Facebook from Yahoo’s wide range of category-leading properties," said Ethan Beard, director of Facebook Developer Network.

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