Yahoo Comcast Deal – Double Blow to Google

With Yahoo’s announced deal to provide display and video advertising to Comcast.net, comes two blows to Google.

The first is explained by “maverick” entrepreneur Mark Cuban…

For the first time, an advertising monetization platform, such as Yahoo’s Panama, can be integrated into a NON internet video platform. When Comcast serves video from comcast.net to its own high speed data customers, those are NOT internet customers. They are private network subscribers…in short, Yahoo and Comcast can start working together to develop video content and ad platforms that Google can’t touch.

It’s also another blow to the chances that Comcast will renew their search advertising partnership with Google.

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