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Yahoo, Click Forensics automate click fraud reporting

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The collaboration between Yahoo’s search ad business and online traffic auditing firm Click Forensics added electronic reporting of pay per click issues from clients to Yahoo via a new Click Forensics’ feature.

Yahoo agreed to accept reports generated with FACTr, Click Forensics‘ Fully Automated Click Tracking Reconciliation, as part of the process to help along investigations into suspicious ad clicks and traffic.

Advertisers who want to get this traffic inspected faster will be able to submit it electronically to Yahoo, the first search engine to accept these reports from the FACTr service. Click Forensics expects it to speed up the investigations, which should see advertisers credited faster if illicit clicks impacted their budgets.

Despite advances in technology, click fraud concerns still weigh in the minds of experienced online advertisers. Successful, unnoticed illicit clicks drain budgets and help rivals gain against the competition when those affected by fraud can’t keep up their ad spending.

Click fraud also drove a few advertiser lawsuits against the search engines, Yahoo being no exception to that. Accepting FACTr may help it mitigate potential problems among its advertisers who are Click Forensics clients.

Yahoo, Click Forensics automate click fraud reporting
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