Yahoo Chooses Rivals For Sports Lineup

The much-rumored deal for Rivals.com finally took place, with Yahoo reportedly paying $100 million for the college and high school information site.

People who desperately need to know who will be the fourth-string tailback for the old U coming out of spring football camp will find their Rivals.com fix has become part of Yahoo.

The announcement of the purchase said Yahoo has picked up about 2 million visitors who hit the Rivals network of sites each month. It also gives Yahoo another social network, this time one comprised of die-hard sports fans who participate in Rivals.com communities.

“For those of you wondering how our recent management changes will impact our media operations here in Santa Monica, this deal should give you an indication that we