Yahoo Challenges YouTube On Music Video Front

    November 5, 2009

Watching music videos on YouTube can be an annoying process insofar as, when you search for an artist’s name or album’s title, you’re sure to be shown all sorts of unorganized results and amateurs’ covers.  But today, Yahoo tried to make sure no one has the same problem when using one of its services.

A Yahoo representative explained in an email to WebProNews, "Yahoo! Video Search is unveiling an easier way for people to explore their favorite music artists.  The new video search music refiner taps into the ‘Web of Things’ to intelligently present the most popular albums and songs for artist or band queries so you can explore music artists in an intuitive way."

The below screenshot shows how this idea works out when it’s applied to Metallica.  You’ll see that popular albums and songs are indeed listed, along with a nifty "Official Videos" option.  You can even sort clips according to length if you’re either in a real rush or plan to spend a while watching James Hetfield and the rest of the gang.

The one odd thing is the new "Twitter Videos" box – unless there’s a very new music video out, few people are likely to care what clips are being shared.  Also, the "Buzz topics" probably won’t relate.  The section doesn’t do any harm, though.

So the next time you’re in the mood to watch music videos, consider giving Yahoo Video Search a chance.  For at least some bands, the upgrade is in effect and working quite well.

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