Yahoo CFO: The Sky Wasn’t Falling

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Yahoo’s Susan Decker talks to TheStreet.com about the robustness of the search advertising market.

Probably the most important trend she notes is the confidence gained as advertisers do a more careful job of measuring their returns. On the supposed dropoff in keyword pricing, she said:

“It’s really hard to make conclusions by going out and sampling prices and keywords, which is something that happened last quarter. There was a bit of an intraquarter discussion and a little controversy over whether pricing was falling off or not.”

Article: Yahoo! CFO Likes Ad Trends

Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.

Yahoo CFO: The Sky Wasn’t Falling
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