Yahoo Catching Google
The Globe and Mail looks at how smart acquisitions are helping Yahoo stay competitive with Google.
“For a while, Yahoo may have lost its mojo,” Mr. Horowitz said. But the company has invested heavily in search technology, acquiring five companies in the sector during the last few years, including buying Overture Services Inc. for $1.8-billion (U.S.) in 2003. “Really, we’re just getting started,” he said.
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.