Yahoo Catches Video, Ad Deal With MLB

    April 10, 2008

Yahoo and MLB Advanced Media LP, the interactive media and Internet company of Major League Baseball, said today they struck a three-year video and advertising deal.

Under the agreement MLB.TV will be available on Yahoo Sports, bringing fans more than 2,400 out-of-market Major League Baseball games each year, live and on-demand through the 2010 season.

MLB.TV on Yahoo!
MLB.TV on Yahoo Sports
(Photo Credit:

Yahoo will exclusively manage online advertising sales for the subscription MLB.TV in the 2009 and 2010 seasons.

Todd Teresi, senior VP of Yahoo Publisher Channel said," we’re providing an opportunity to extend its reach to the largest possible audience, while at the same time maximizing monetization of its video subscription product."

Yahoo Sports will offer MLB.TV to fans in 11 countries, including the United States, Canada, Mexico, UK, Philippines and Germany. The games can be watched on a co-branded player on Yahoo Sports and During the first year of the deal, Yahoo and MLBAM will jointly sell ads for the video inventory.

Premium subscriptions for TV-quality games through MLB.TV cost $119.95 a year, or $19.95 a month. For a lower quality picture the price is $89.95 a year, or $14.95 a month.