Canadians with an interest in real estate should now get more use out of the Yahoo homepage. Yahoo Canada has partnered with a company called Zoocasa to launch a new application that's located right by eBay- and Facebook-related apps.
Zoocasa is supposed to be Canada's fastest-growing real estate site, and a statement issued by Yahoo explained, "Now the more than 17 million Canadians who visit Yahoo! every month will be able to search for a new home, research local neighbourhoods and receive updates about properties that fit their personal profile . . ."
That could represent an important step forward for both Yahoo and Zoocasa. People move on a regular basis, after all, and even individuals who are locked into leases and mortgages for the foreseeable future often perform the real estate equivalent of window whopping.
As a result, Zoocasa should receive lots more exposure and traffic, and Yahoo Canada's homepage might become an even more central part of some folks' lives.
Laurie Maw, Director of Business Development for Yahoo Canada, confirmed, "The Zoocasa application is an important addition to Yahoo! Canada's current line-up of online apps that includes everything from Flickr and Facebook, to links to our Sports and Finance channels."
No financial details of the arrangement were disclosed.