Yahoo Expands Local Ads with Belo Deal
Yahoo has announced an agreement with TV company Belo Corp. to deliver ads across Yahoo sites in Belo’s 15 local TV markets in the U.S. The two companies formed a partnership over local news video in early 2008, now they’re expanding their partnership.
“The deal marries Belo’s seasoned local sales capabilities and leading television station Web sites with Yahoo!’s market leading reach and display advertising reach,” a representative for Yahoo tells WebProNews. “This new initiative comes in addition to an agreement completed several years ago by which Belo stations supply select video content across Yahoo! sites.”
“The agreement expands the audience reach that Belo stations can deliver to its advertisers and will leverage Yahoo!’s industry leading advertising capabilities,” said Peter L. Diaz, Belo’s president/Media Operations. “In many of our markets, we will now be able to reach up to 95 percent of internet viewers.”
“Our agreement with Belo meaningfully expands Yahoo!’s local offering and enables advertisers access to the technology and scale they need to effectively reach online consumers,” said Lem Lloyd, vice president North America Channel Sales.
The program will be rolled out by Belo, starting in Dallas/Fort Worth, Seattle/Tacoma, Portland, New Orleans, Spokane and Boise. Yahoo says the remainder of its nine markets will be implemented over the next year.