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Yahoo and Samsung Announce New Global Partnership

Samsung Devices Will Come Pre-Loaded with Yahoo Features

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Yahoo announced a global partnership with Samsung today, which will see Yahoo services coming pre-installed on a variety of mobile devices from the manufacturer. The two companies have partnered since 2007, but that relationship is now being greatly expanded.

"By making our most popular Yahoo! services available on Samsung mobile devices around the world, we’re providing consumers with personally relevant mobile Internet experiences that make it easy for them to stay connected to what’s important to them and explore the full potential of their device," said David Ko, senior vice president, Audience, Mobile and Local for Yahoo!. "We’re thrilled to deepen our relationship with Samsung and look forward to continuing to drive the global adoption of mobile Internet services."

Dr. Ho Soo Lee, EVP, Media Solution Center, Samsung Electronics (L) and David Ko, SVP, Audience, Mobile and Local, North America, Yahoo! (R), sign strategic global partnership to pre-load Yahoo! services on tens of millions of Samsung devices. (Photo: Business Wire)

Dr. Ho Soo Lee, EVP, Media Solution Center, Samsung Electronics (L) and David Ko, SVP, Audience, Mobile and Local, North America, Yahoo! (R), sign strategic global partnership to pre-load Yahoo! services on tens of millions of Samsung devices. (Photo: Business Wire)

Yahoo services that purchasers of Samsung devices may find include:

- Yahoo Mail
- Yahoo Messenger
- Yahoo Contacts and Calendar
- Yahoo Mobile Front Page
- Yahoo Search
- Flickr
- Yahoo News
- Yahoo finance
- Yahoo Weather

"We want to provide our customers with the best possible services designed to enhance their mobile experience," said Kenny Lee, vice president of content planning at Samsung. "Our relationship with Yahoo! continues to grow and benefit our global consumer base, who wants access popular Yahoo! services from their Samsung phone."

While the announcement did not reveal specifically what devices that will come loaded with Yahoo services, it did say that it will include those running the Samsung bada and Android platforms.

Yahoo and Samsung Announce New Global Partnership
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  • http://www.signature.eu.com/services/design.htm Steve @ signature websites

    This makes good commercial sense for Samsung given Google’s move into the mobile handset market with the Nexus One and Microsofts ‘Kin’ launched to mount a serious alternative to Apple and Google. It’s not a bad deal for Yahoo! either in light of Yahoo losing out on an exclusive T-Mobile US search deal to it’s biggest rival. Even I’m cooing over the Galaxy S Android smartphone, so it makes sense for both parties to form strategic alliances and I’m sure there will be many more as hardware and software companies jostle for market share. Just watch this space

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