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Yahoo and Microsoft Finalize Deal

Deal Finally Announced as Official

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Update: Microsoft and Yahoo have closed the deal. WebProNews received an email from a Yahoo representative saying that they have "finalized and executed the definitive Search and Advertising Services and Sales Agreement and License Agreement in accordance with the letter agreement announced in July."

Statements from the two companies are as follows:

“Microsoft and Yahoo! believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers real choice, better value, and more innovation

“Yahoo! and Microsoft welcome the broad support the deal has received from key players in the advertising industry and remain hopeful that the closing of the transaction can occur in early 2010.”
 

Original Article: Kara Swisher of Boomtown, who is normally a pretty reliable source of industry scoops, is reporting that Yahoo and Microsoft may be very close to finally signing their much-anticipated search and advertising deal. According to Swisher, though she has not received confirmation from either party, the two companies may have their agreement in place by the end of the week.

"If all goes well, the various Microsoft and Yahoo execs–who have been ferreted away over the last weeks busy dotting all the i’s and crossing all the t’s on the massive document–could even turn in their deal homework to their bosses for signature by the end of the week," says Swisher. She cites "sources close to the situation" as the basis of her lead.

The deadline for completing the agreement was October 27, but both companies basically chalked up the lack of completion to the size and complexity of the document. They want to make sure all of the details are in there and are clear.

The deal isn’t just waiting on the two companies to finalize a document, though. It also requires the approval of a bunch of government regulators, and not just in the U.S.

"And, several sources said those government approvals are now nearing completion at the Justice Department, even though the Federal Trade Commission might still ask for more assurances on privacy issues related to online advertising and consumer data issues," writes Swisher. "International regulatory approval is another story, especially in Europe, which could further delay the implementation of the partnership, since it is unlikely the pair would move forward without clearance globally."

Yahoo and Microsoft are both still expecting the deal to officially close early next year. Do you think it will happen? Share your thoughts here.

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  • http://www.controldatainc.com/renee Agency collection

    Sure I think it will happen but Im disappointed that MS didnt let Bing have more time to see how it can compete against Google. It will be interesting to see how the merge turns out.

  • http://rapidcoolrooms.com.au Andrew B

    I’m not sure its such a good thing however, somethings got to be done to give google some real competition and stop the stronghold they have.

  • Stupidscript

  • http://www.mmaoverload.com Paul

    The search space is about to get even more interesting. I can’t wait to see what MS & Yahoo can come up with – but I’m with Agency, I wish there was more time to see how Bing would play out.

  • http://www.thejanitorialsupply.com/ Duke Cullen

    I doubt that even if this partnership goes through, it will make a significant dent in the search industry, numbers show that google is so far ahead

  • Guest

    Very pleased. Google has grown too big and too arrogant. On Dec. 3rd they permanently banned 1000s and 1000s of Adwords accounts with no reasons given – mine included. I am an AdWords professional, have done nothing against their TOS or landing page policies. Regardless, I was just booted out. I contacted them and they basically told me to never contact them again.

    Regardless of what they say, Google IS EVIL.

    I hope Microsoft & Yahoo can slay this monster.

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