Yahoo And Bravo Partner
Cable network Bravo is entering into the Hispanic market with a promotional partnership with sister network Telemundo and Bravo’s popular series "Top Chef 3 Miami."
The promotional elements will include in-show integrations for both "Top Chef 3 Miami" andTelemundo’s morning show "Cada Dia", a webisode cooking show hosted by "Top Chef" season two contestant Carlos Fernandez. The show will be produced in English and Spanish for BravoTV.com and Yahoo Telemundo Web sites.
Jason Klarman, Executive Vice President, Marketing and Digital, Bravo, said, "Partnering with Telemundo is the perfect way to leverage the Latin influence of this season and drive viewership with the Hispanic audience."
"This alliance represents the perfect marriage between Bravo’s quality product and bilingual viewership and Telemundo’s bilingual talent," said Don Browne, President, Telemundo.
"This partnership will strengthen Bravo’s presence among U.S. Hispanics and will increase Telemundo’s audience and awareness in the general market."