Yahoo and Bing: Look How Well Our Ads Are Doing

    February 23, 2012
    Chris Crum

As you may know, Microsoft and Yahoo have a “search alliance” which sees Microsoft powering Yahoo’s organic search results, as well as migrating Yahoo Search Marketing to Microsoft’s adCenter.

The organic transition has already happened worldwide, and the ad platform transition is still in the process. In fact, the companies just announced that it’s rolling out in the UK, Ireland and France.

In a post on Yahoo’s Advertising Solutions blog, Yahoo is pointing to four recent studies from Efficient Frontier, Marin Software, Rimm-Kaufman Group (RKG) and Ignition One, and pulling out some points made in these about the momentum of the search alliance’s paid side:

According to Microsoft, the transition should be complete in the previously mentioned European countries by the end of April.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.