Yahoo and the Ad Council have announced the launch of the 2010 "Create for a Cause" contest. The competition looks to highlight the best and most creative in non-profit-focused digital advertising.
"Now in its second year, the competition is open to all non-profit campaigns, and the winner will see its creative displayed on the highly trafficked Yahoo! login page, visited by one in ten Americans each day," a representative for Yahoo tells WebProNews. "Entries will be accepted beginning October 11, going through December 3."
This year, all agencies are invited to submit entries, including those not affiliated directly with the Ad Council. This wasn't the case before.
"Some of the most innovative digital campaigns being developed today are done on behalf of nonprofit organizations and causes," says Mitch Spolan, VP of Yahoo's North American field sales. "'Create for a Cause' offers the opportunity to build exposure for the most worthy causes in ways that can uniquely be achieved through the digital canvas."
"Create for a Cause is a wonderful opportunity to showcase the pro bono commitment of the advertising industry and their talent in developing compelling digital creative," says Barbara Shimaitis, SVP of Interactive Services at the Ad Council. "We are grateful to Yahoo! for helping spearhead this contest and donating premier placement for the winning campaign."
The winning campaign will be announced January 5, 2011.