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Yahoo Ad Descriptions to Change

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If you are currently using long descriptions for your Yahoo Ads, be warned that effective this June, the short description option will be the only way to go.

Until end of day today, advertisers have had two options for ad copy; short descriptions utilizing a 70 character limit, and long descriptions providing up to 190 characters. As of June 2007, long descriptions will be eliminated, and those who are unprepared will see their ad copy truncated with an ellipsis.

Yahoo Ads

The limits for short descriptions include 40 characters for the title, 70 for the description, and 35 characters for the display URL.

While ads will continue to run without problem after June 01, campaign performance may be affected by the new truncated ads, so it is recommended to change your ads prior to the switch. More information on the transition can be found at YSM Help.

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About Scott Van Achte
Scott Van Achte is the Senior SEO at StepForth Web Marketing. Since Joining the StepForth team back in early 2003 he has thoroughly enjoyed working in the search engine industry. When he is not busy earning his keep, Scott can be found spending quality time with his wife Lyndsay and new daughter Emma. Scott would be happy to answer any questions and can be reached at scott@stepforth.com. WebProNews Writer
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