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Yahoo Ad Changes Being Made

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The changes Yahoo has started to implement with the display of its ads will affect some, but not all, of the member sites in the Yahoo Publisher Network.

Tom Furukawa, Director, Product Management, posted an entry to the YPN blog about changes taking place with Yahoo’s advertising:

We’ve been doing some tinkering under the bonnet recently, so some of you may notice a few changes in your ads. The changes you’re likely to see include the removal of ellipses () and truncated words, the inclusion of 40-character titles on certain ad units, and a change in the number of ads displayed on certain ad layouts.

These enhancements have to do with our efforts to upgrade our contextual advertising product, and in the coming weeks will take effect across the entire network. They come in response to your feedback and should, in the long run, help enhance your account performance. We’ll share more details with you as they become available.


Yahoo’s clients have long sought those upgrades. Plenty of disappointment became evident when Yahoo delayed the significant release of Project Panama, its broad update to the contextual advertising service the company operates.

The company’s leadership has been uniformly behind a slow rollout of the new system. Testing has reportedly taken place outside the US, to favorable reviews. Little information about Panama has been discussed, other than the claim that it would do better at presenting relevant ads to the viewer.


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David Utter is a staff writer for WebProNews covering technology and business.

Yahoo Ad Changes Being Made
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