Yahoo has acquired URL-shortening service Bread. This is a talent acquisition, not a product acquisition.
Bread CEO Alan Chan made the announcement on the company's homepage. He writes:
When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content. We built the first digital platform that delivered beautiful and engaging advertising across social media, desktop, and mobile devices.
In Yahoo, we found a company that shares our vision. We are thrilled to join Yahoo’s advertising team in Sunnyvale where we will be working on developing next-generation solutions for social and mobile publishers and advertisers.
Bread links will lose their support on November 11th. The company is pointing users towards Bit.ly as an alternative.
They've already shut down access to Bread Social and Bread Oven, the company's core products.[via Hypebot]
Image: Bread (Twitter)