Yahoo has acquired ClairtyRay, a company that has in the past dealt with getting around ad blockers, but has since been more about ad security and fraud detection.
In a message on its homepage, ClarityRay says:
Our vision has always been making the eco-system safe, compliant and sustainable for consumers, publishers and advertisers. We helped the online advertising industry take a big step towards that direction by identifying, measuring, and solving many of its unseen hurdles inhibiting that. We brought traffic clarity to an amazing roster of clients, with our findings becoming an industry standard.
Joining Yahoo now will allow us to make use of that momentum and take the next steps (or rather, leaps) towards that vision, and we couldn't be more excited. This once-in-a-lifetime opportunity enables the mass scaling of our technology, impact and ideas to the absolute forefront of our field, while working with an amazing team who shares our passion. We're proud to call Yahoo 'home'.
We would like to thank our customers, employees, partners and investors. You've made this voyage fulfilling, challenging, successful and fun.
TechCrunch shares this statement from Yahoo:
We’ve been working on building up security capabilities and making Yahoo a safer place for users and partners. Advertising is an essential part of our business here at Yahoo, and we’re committed to getting it right. ClarityRay is a company with deep expertise in ad-malware detection and prevention. The bottom line for Yahoo is that search is going to get better and safer for users, and advertising will become more reliable and profitable for partners.
Terms of the deal were not disclosed.
Image via Yahoo