Back in June, Microsoft and Time Warner Cable announced that they had reached a deal for Xbox 360 consoles to stream hundreds of live cable TV channels to Time Warner customers. This week, the fruits of that deal have been revealed in a new Time Warner Cable app for Xbox 360.
According to Microsoft, the app provides "up to" 300 cable TV channels streaming through the Xbox 360. To see the channels, however, Xbox owners will have to be subscribers to both Time Warner Cable and Xbox Live Gold. From Microsoft's statement:
For Xbox and our customers with Time Warner Cable, this is a landmark partnership and one that’s been a longtime in the making. We couldn’t be more excited to see this relationship come to fruition today, especially with the Fall TV and sports seasons right around the corner. The new TWC TV experience on Xbox is very compelling because it will bring more live TV channels to Xbox 360 than any other experience available on Xbox today.
The Time Warner deal and the app itself might serve as a preview for how Microsoft envisions the future of the Xbox brand. The company has stated its intent to put Xbox at the center of a full living-room experience that includes movies, TV, music, and games. Microsoft's big announcement event for its upcoming Xbox One console focused heavily on how the console will integrate with TV.