Most recently, the WWE and 2K Games have been using The Rock and Ultimate Warrior to promote the upcoming WWE 2K14. This week, the game's marketers are turning to yet another classic WWE star to promote the video game.
2K today announced the "Phenom Edition" of WWE 2K14. The premium-priced collector's edition of the game features items related to Undertaker. Pre-orders for the edition are currently going for $100.
In addition to the game itself, the Phenom Edition comes with a tin coffin box for the game, an Undertaker-branded controller sticker, a copy of the first disc of WWE Undertaker - The Streak on DVD, and an art card autographed by Undertaker himself. In addition, fans will gain access to Undertaker's "American Badass" persona in the game.
“The Deadman. The Lord of Darkness. The American Badass. The Phenom," said Chris Snyder, a marketing director at 2K. "In every aspect of his career, Undertaker has commanded the admiration and respect of WWE fans and newcomers alike for more than two decades.
The Ultimate Warrior in-game pre-order bonus also applies to fans who pre-order the Phenom Edition.