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WSJ Will Not Abandon Subscription Model

Will However Improve Free Part

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If rumors are to be believed, the Wall Street Journal has been considering abandoning the subscription model for months.

But alas, it’s not to be. Rupert Murdoch announced today that the Wall Street Journal, while expanding its free offerings, would not leave the subscription model. In fact, he stated that:

We are going to greatly expand and improve the free part of the Wall Street Journal online, but there will still be a strong offering (for subscribers) … The really special things will still be a subscription service, and, sorry to tell you, probably more expensive.

The site will continue to operate on a hybrid of advertising and subscription dollars. This decision could be due, at least in part, to reasons cited by estimates earlier this month that the Journal would need twelve times the traffic to break even on impression-based banner advertising if they abandoned the subscription based model altogether.

But will their new model—which will be “probably more expensive” to subscribers while offering more free content—pan out?

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WSJ Will Not Abandon Subscription Model
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About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. WebProNews Writer
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