Writing for More Than One Audience

Many sites tend to steer clear of controversy, but want the traffic controversy can bring. What are the solutions?

• Accidentally put things in / leave things out of your story that make it easy to take it the wrong way. Leave an easy angle that you know people will take so that when they do you can crush them. Depending on your strategy, it may even help to leave comments off on some of these types of posts.
• Write your own controversial comment as though it was from someone else and then let people debunk that person.
• When you syndicate your story to a social site that is politically biased, place blame for whatever is wrong on someone. People will vote on hating or liking that person without even clicking through to the story to see if it relates to the headline.

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