Wrickr Beta Launches

Wrickr has launched.

The site is the latest to join the plethora of RSS-powered personalized start pages. For more, see their blog.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.