WPP Connected To MySpace China

    August 30, 2007

Reports indicate that WPP has invested in China Broadband Capital Partners.  Now, in the event that you’re not up-to-date on all the social networking news related to faraway countries, a further note: China Broadband has a large investment in MySpace China.

That’s not too complicated, but that’s just the beginning.  In an article for the Telegraph, Mark Kleinman writes, “Co-investors in the China Broadband fund include Rupert Murdoch’s News Corporation, which owns MySpace and holds a stake in the social networking site’s embryonic Chinese operation, and China Netcom, one of the country’s two major state-owned fixed-line operators.  PCCW, the Hong Kong-based media group, is also an investor in the fund.”

paidContent.org’s Rafat Ali covers even more connections, then adds, “[I]t is all very incestuous.”

It’ll be a while before we see what sort of product comes from this relationship, though.  Will MySpace China resemble the freaks from that “X-Files” episode?  The talented (though strange) banjo-playing boy from “Deliverance”?  It may well be less exciting than either of those possibilities; MySpace China could just be a sparsely populated social network patrolled by cartoon cops.

In the meantime, we’ll just watch, wait, and wonder what sorts of provisions family tree-related software has made for these occurrences.