Would Jesus Game Digg?

By: WebProNews Staff - March 13, 2009

The United States Marines, the Mormon Church, and the Korean Department of Tourism are all paying Australian-based uSocial to game Digg.com for them, according to a blog post at the Los Angeles Times.
We covered uSocial last month, a company that charges about $200 to promote up stories on Digg.com, StumbleUpon, and Propeller using a team of paid, unnamed social news users across the world. The young founder, Leon Hill, says they’ve just now finished testing Yahoo Buzz, which he says gets better results than Digg because of how Yahoo promotes Buzz stories to the homepage.

It’s not surprising that marketers are utilizing the service to advance their own agendas, but the LA Times’ Mark Milian’s claims that the Marines and the Mormons are willful participants certainly are surprising and fairly disturbing, each for their own reasons. While the few and the proud, if the news is true, are manipulating a supposed democratic news source to advance favorable stories (i.e., propaganda), the answer to the famed question—what would Jesus do?—apparently is condone fraud (which is lying) to promote oneself.

Purchase Digg Votes

The Apostle Paul did say he became all things to win men to Christ, and if you stretch it—really stretch it—one supposes that could mean a phony Digg user 2,000 years later.

Neither the Marines nor the Church of Latter Day Saints returned our requests for confirmation or denial of contracting uSocial to game (defraud) the Internet. Hill brags about contracting the Korean government in this release.

Hill says he ignored a cease and desist order from Digg.com because uSocial isn’t based in the US and his employees are “scattered across the world.” He fails to connect that a company wishing to sue him out of business only needs to sue him, not his employees, and now that he’s messing with Yahoo, an international corporation, his Australian immunity may be short lived.  



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  • http://dofollow001.com/ AndyW

    Great write-up!

    Probably the most anti-social use of social bookmarking one could think of :)

    But somebody in the SEO industry must have advised them to use this service …

  • http://randomplaza.com/help.anonymous.php Brave Agent Pubeit

    Would Jesus Game Digg?

    Mathew 10:34

  • http://www.articlebatch.com Free Article

    Jesus would not lie and commit fraud

  • http://keywebdata.com/seo-tactics.php Chris Lang

    Most Digg stories are there for personal gain, or in this case, personal game.

    Also every powerful Digger is there to promote stories.

    Why do you see so much content that is noncommercial? Because a domain that is so content targeted (HuffingtonPost.com) it goes front page there easily, is a slam dunk and INCREASES the weight of the Digg profile owner / submitter.

    What are they really there for? TO GET PAID for pushing posts to the front page of Digg.

    Why else would top Digg users spend an average of one action on Digg every five minutes for years on end now. Look at the top guys, do the math, it does not add up that they simply enjoy using Digg.

    So why does Digg hate on commercial entities? Ask Kevin, only Rose knows.

    For one thing, with the third round of investment banking Digg is now worthless to Kevin and crew and even if they did sell it the investors would get all the money.

    You figure it out, I can’t do this all day….

    – Chris Lang

  • http://www.atlantadentalcenter.com Atlanta Dentist

    I heard about this company before and I’m guessing it’s just getting bigger know and more well known. Well we will just have to wait and see how it goes with them – legally. Also does anyone here actually use them?

  • http://www.uycw.co.cc Young Web Wrld

    Sure Jesus Game would be Digged

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    Why else would top Digg users spend an average of one action on Digg every five minutes for years on end now. Look at the top guys, do the math, it does not add up that they simply enjoy using Digg.