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Worthless Expert Interviews

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Have you ever set aside time to interview an expert for a project, only to realize that the person you are speaking with knows absolutely nothing?

I was recently on a call with one of my clients for a white paper project.

An outside “expert” was brought onto the call.

I began asking my questions.

“Joe, thanks so much for agreeing to be on this call. Let’s start with your opinions on the future of social networking? Where do you see things going?”

Joe says a lot about nothing. He talks about people he knows and mentions things I already know, like “It’s gonna be big.”

However, poor old Joe really knows little about the topic and is really the wrong expert for this call.

What makes matters worse is that the client is on the call as well, telling Joe how grateful we are that he has provided such valuable information.

How would you handle this situation?

Do you:

  • Tell the client that their expert was a dunce
  • Act like all is well and proceed down a slippery slope to failure

I’d like to hear your thoughts?

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