World-class Marketing: When and Where

    April 15, 2002

Quadruple, even do thirty times your present product or service sales. Accomplish this in less than nine months!

You don’t even need a Web site with the following easy-to- understand information.

Judy Cullins, 20-year book coach, answers two big questions: “When should I start marketing my book? and “Where should I focus my marketing for maximum results?”

What is World-Class Marketing?

Most creators make the mistake of getting the project completely written. Then they will think about how to market themselves or their product. You don’t have to make this big mistake.

The best time to start your marketing is while you are writing your book, promotion copy, or Web site copy. It gives you the bigger picture of where your project is going and will much better serve your particular audience when it is done. Knowing and practicing that, you will write much more focused, compelling copy that practically eliminates editing.

You will answer the big questions and challenges your readers have. To do this, you need to apply the essential “Seven Hot- Selling Points” as your write your chapters.

If you are nearly finished and have your final edits to do, you may still benefit from the “Seven Hot-Selling Points” and “Fast- Forward Writing Technique” ( a technique that poses questions and answers to shorten writing time while creating more powerful copy). To take advantage of this, you will have to be willing to make some changes. Why? Because you want your book to sell well. You want to make money–even profits!

Either way you can keep your book, product or service dream alive by getting news of it into the hands of thousands of readers rather than a few. You can send this out via print or via Online.

If other marketing and promotion campaigns have brought few product sales, left your wallet thinner, wasted your valuable time, and left you with a garage full of unsold masterpieces, you may now be ready to set up your book’s virtual marketing machine- the Internet.

Any newbie or non-techie can grab this opportunity as I did. It’s as available to you as a friend, a business associate, a support group you attend, or a professional book coach.

You can start right now, even if you don’t have a Web site. Learn the non-techie how-to’s you need to get started. Think of marketing and promotion as simple networking–friendly networking. This approach combined with Online promotion methods can help you start your lifetime book promotion journey. How? Like you would eat an elephant–one bite at a time! Watch your sales grow!

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at and over 145 free articles. Email her at