Word Of Mouth Marketing

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I’m about half way through “Word of Mouth Marketing: How Smart Companies Get People Talking,” by Andy Sernovitz. I’m not ready to post a review just yet, look to Chris Thilk for that.

What’s clear to me reading this is that word of mouth marketing is without a doubt the DMZ for the public relations and advertising industries.

Right now, each side is aggressively trying to determine where they fit in a conversation-driven economy. My better senses tell me neither side will ever wholly lay claim…..



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Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

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