Women of the Net

    September 6, 2000

Several months back I read a statistic that revealed that women over 50 were one of the fastest growing groups of internet users. That didn’t surprise me.

Why should it? After all, in slightly less than a year, I will be entering that very age group – and the internet is the vehicle I use to earn my income. Believe me, if I can do it – anyone can!

Now maybe that’s not entirely fair – after all, I didn’t do it alone. I had a lot of help from my son; he is the individual who was responsible for the design and maintenance of my website. On the other hand…

…wasn’t it I who had the foresight 18 years ago to give birth to him?

All kidding aside, there is no question that had I not had his valuable assistance it would have been tougher for me, but I have no doubt I would have prevailed regardless. I was determined! And I still am. Out of necessity, I am tackling the web design aspect of my business and will master it – eventually.

And with the exception of the web design, I’ve done all the rest myself – by trial and error. No classes, no seminars – just plain old research online to get the information I needed to get me where I am right now.

And make no mistake – the learning process continues each and every day. The rapidly changing landscape of the online world makes that an integral part of doing business here.

Women of ALL ages have made a conscious decision to tackle the complexities of technology in order to achieve their own goals and aspirations, whatever they may be.

What is it about the internet that is so appealing to women? It’s quite obvious, actually. The internet is a massively large vehicle for what? Communication. And what do women generally do better than men? You got it…communicate!

Look around, and you see women everywhere online. And what else do you see? Sites created by women – providing every type of information, service, or opportunity you can imagine.

Who are these women? People you know –

– Young mothers working from home in order to be there with their children

– Former corporate executives using skills learned on the job to create their own successful businesses online

– Empty nesters who find themselves embracing the technology of their children’s generation

– Young women just out of school who have chosen the career path of entrepreneur and are using the internet to achieve those dreams

Each is different – but you can be sure that all these women have certain characteristics in common. They have the determination to tackle the often confusing technology of the internet, and they have the passion it takes to accomplish their goals.

And succeed they do – in large numbers!

Cathy Bryant has been marketing online since the last century, so she knows what works and what doesn’t. Right now she’s offering a terrific 5-part mini-course titled, “Promoting Your Business Without Busting Your Budget!” You may access a copy by sending a blank email to: mailto:promoting@hbj.par32.com