Wireless Shoppers Ok With Current Choices

Majority Concerned With Price

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[ Technology]

Wireless shoppers do not want more devices, services or applications and 59 percent feel their carrier has satisfactory selection according to a new study from Compete that examines consumers demand for market openness around wireless devices and consumer electronics.

Consumers are not aware of open access options. The majority rank device price (75%) and customer service (69%) above flexibility when asked about the most important mobile features.

Wireless shoppers are also unaware of available services. Out of the consumers who want more features and services, the majority requested applications such as GPS and Internet connectivity, which are already available.

Some wireless shoppers cannot find what they want. In the past two years, 32 percent of respondents reported increasing difficulty finding the right mobile phone.

Consumer electronic shoppers are ready for connectivity. More than 50 percent of laptop and GPS shoppers are very interested in devices that enable wide area connectivity.

"With the iPhone launch in 2007, we saw the wireless industry make an initial move away from its legacy of carrier controlled devices and services," said Adam Guy, Compete’s general manager of telecommunications and media.

"With carriers beginning to embrace open access, they will be able to focus on marketing their products and services to the masses while outsourcing niche device and content development to third parties."

Wireless Shoppers Ok With Current Choices
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